Pick the target
Who buys from you, and the signal that says they need you now: a new hire, a funding round, a post about the problem.
The right B2B buyers, in your calendar.
I'm Roy. I recruited thousands of partners for monday.com. Now I build the same machine to find your buyers: who to target, the list, a message people answer, and the follow-up.
Most outbound fails before the first email: the wrong list, no reason to write, and a message that sounds like everyone else's. I fix those three first. Then I send.
Thousandsof partners recruited, onboarded and managed at monday.com
10,000+partners in the ecosystem I helped grow, from a few thousand
Minutesfor my AI agent to call every new partner applicant
Every typereferral, reseller, agency, integrator and affiliate partners
Four steps, every campaign
Build the list
Obert and Clay find the companies and the people, then enrich them. Every email is checked before anything is sent.
Write like a person
Short, casual, one question in the middle. Their problem in their words, never a brochure.
Send, learn, repeat
Email and LinkedIn together, from warmed-up domains. Every week you see the replies, the meetings, and what changes next.
Pick what you need
Lead lists
The companies and people that fit, enriched and verified, ready for your team.
Outbound, done for you
The list, the messages and the sending, on email and LinkedIn, with a weekly report.
Partner recruitment
Agencies, resellers and consultants who will sell your product. This is where I spent years.
Your own outbound stack
Obert, Clay and Lemlist set up for your team, with the playbook to run it without me.
(Who you work with)
Roy Lapin
I built and scaled the partner program of monday.com: from a few thousand partners to well over ten thousand, across every partner type, with a team I hired and led. Most of those partners started as a list and a first message. Today I run lead generation and partner programs for B2B companies under Lapin Group, my company.
- Lapin GroupLead generation and partner programs for B2B companies. Now.
- monday.comBuilt and scaled the partner program, and the AI agents that run it.
What I build with
ObertFinds buyers and runs the outreach. The tool I know best.
ClayEnrichment and the signals that say when to write.
LemlistEmail sequences with warmed-up domains.
DripifyLinkedIn steps next to the email.
ClaudeResearch on every account, and first drafts I rewrite.
Three ways to work together
Not sure yet?
Market check
A cheap first look before you spend real money: a 45-minute call on who to target, 50 verified contacts from your best segment so you can see the quality, 3 opening lines written for them, and a one-page plan.
Pilot
30 days to see if outbound works for you, before you commit to more.
$1,500 one time- Who to target and the signals to watch, set together on one call
- Up to 500 verified contacts in one segment
- One email and LinkedIn sequence, written and sent
- Replies handled for 30 days, a report every week
- A clear next step at the end: scale it, change it, or stop
Recommended
Pipeline
Outbound that runs every month, on email and LinkedIn.
$2,500 a month, 3 months to start- New lists every month, up to 1,500 verified contacts
- Up to 3 segments and sequences at a time
- Replies handled, warm leads passed to you the same day
- A report every week, a strategy call every month
Your own machine
I build your outbound stack and hand it to your team.
$3,000 one time- Sending domains and inboxes set up and warmed
- Obert, Clay and Lemlist set up for your market
- Your target list, signals and first 3 sequences
- A playbook and a training session for your team
- 30 days of answers after handover
Tools, domains and inboxes are billed at cost, so you always see what you pay for. Any package can target partners instead of customers: agencies, resellers and consultants who will sell for you.
Before you ask
Who is this for?
B2B companies and agencies that sell to other businesses and want more conversations with the right people. Partner recruitment works the same way, only the target is a firm that sells for you.
Why a pilot first?
Because neither of us knows yet how your market answers. 30 days of real sending shows which message and which segment work, and you keep the list and the sequences either way.
Do you guarantee meetings?
No. I guarantee the work: a clean list, a real reason to write, messages that sound like a person, and a weekly report on what is working. Anyone who guarantees meetings before seeing your offer is guessing.
Do I need new email domains?
For email, yes. A few extra domains keep your main domain safe. I set them up and warm them before the first send.
Can you find partners instead of customers?
Yes, that is the work I know best: agencies, resellers, consultants and integration partners whose clients already need your product.
Where are you based?
Israel. I work with companies anywhere, in English and Hebrew.
Tell me who you sell to.
A sentence is enough to start. I'll answer with how I would find them.
Start the conversation